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WHAT IS A BLOG?
A blog is really just a website with more
dynamic content. A blogging platform makes posting content to the web as simple
as typing into an online form and clicking a button. In addition, blogs
typically allow visitors to post their own comments, making blog content more
interactive and community-friendly. A website might be referred to as a
relatively "static" informational marketing piece suitable for capturing leads.
A blog, on the other hand, gives your company a "dynamic" voice. As an added
perk, because search engines tend to reward content that is fresh and
ever-changing, blogs heighten your profile on the web.
BUSINESS BLOGGING TIPS
Often times people hear the word "blog" and
think of a personal journal - a place to connect with others who have similar
interests. This is a fine description of personal blogging. Business
blogging is different. Creating content for your business blog should be
well planned and follow the un-written code of
business blogging ethics. Following are just a few tips that can help
you successfully begin this journey (for a more in-depth look, please sign up to
receive our complimentary Business Blogger's Bible):
- Identify - Who is your target
audience - who is your ideal online customer? Make a list.
- Brainstorm - What are the
interests of your target audience? What kinds of questions do they look
to Google for answers about? Make a list.
- Plan - Come up with a content
plan for the first 30 days of your blog and make a calendar. Stick to your
schedule!
- Execute - Create specific,
value-added content (blog posts) that provide relevant answers to your client
questions list. You can't connect with that potential client unless your
content is a fitting match for the questions they seek answers to via the search engine.
- Relax - There is very little
'magic' in finding favor with the search engines. If you consistently
think about how you can provide a better online user experience and how you
can offer value-added content on a regular basis, search engines will
naturally reward you in time. If it's good for your reader, it's good
for you!
EDUCATION OPTIONS
Free Online Knowledgebase
Kinetic clients will have access to our free online knowledgebase and
support center. This information base and support center is geared toward
Kinetic Blog clients and includes tutorials, educational downloads and more.
Blog University
We offer regular monthly blogging webinars and training emails to our clients. Webinars are shaped by what
you - our client - would like to learn.
If you are interested in auditing one of these classes, please
request a free pass.
Free Downloads
Kinetic clients will have access tons of free educational downloads!
Tech University
On occasion, we offer classes for a fee that are relative to
business blogging and Internet marketing. If you have any ideas for tech
training webinars -
make a suggestion and we might be able to help! Continue to check back
here for offerings like:
Create Property
Videos from Still Photos using Windows Movie Maker
In this webinar you’ll learn:
- How to take your jpg or tif image files
and turn them into a movie that is suitable for upload to YouTube (or other
services, but we’ll focus on YouTube)
- Where you can download royalty free
music
- How to set up a YouTube account
- How to upload your file to YouTube
- How to tag your file in YouTube
Tools needed: Windows Movie Maker
(free with most versions of Windows), the Internet, and some sort of photo
manipulation software (we’ll recommend some that are most likely free).
Cost: $99
Length: 2 Hours
YouTube is an incredibly valuable business tool and these videos are relatively
easy to understand and create. This class requires a 10 person minimum so please
tell your friends!
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The
Business Blogger's Bible
will help you turn your
business blog into a marketing machine with five simple steps. Sign up
to get your FREE copy today!